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The effects of self-discrepancy on SNS commitment tendency among college students: Moderating effects of social support
Journal of the Korean Data & Information Science Society 2018;29:441-52
Published online March 31, 2018
© 2018 Korean Data and Information Science Society.

Han Gyul Jeong1 · Jung Min Kim2 · Ji Soo Park3

123Department of Child Development and Education, Myongji University
Correspondence to: Professor, Department of Child Development and Education, Myongji University, 34, Geobukgol-ro, Seodaemun-gu, Seoul, Korea. E-mail: jmkim122@mju.ac.kr
Received February 28, 2018; Revised March 22, 2018; Accepted March 23, 2018.
This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This study aimed to explore the relationship among college students’ self-discrepancy, social support, and SNS commitment tendency. The sample population was 417 male and female college students. This date were analyzed by average, standard deviation, frequency analysis, independent sample t-test, Pearson’s correlation analysis, stepwise multiple regression and hierarchical regression analysis on SPSS Win 21.0. The main finding are as follow: First, parental support was the strongest predictor of college students’ SNS commitment tendency. Second, the support of parents and friends had a moderating effect on the relationship between self-discrepancy and SNS commitment tendency. Third, professors’ social support had no moderating effect on the relationship between self-discrepancy and SNS commitment tendency.
Keywords : College students, self-discrepancy, social network service commitment tendency, social support.