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Corporate character and job satisfaction: Using Doc2Vec
Journal of the Korean Data & Information Science Society 2022;33:195-208
Published online March 31, 2022;
© 2022 Korean Data and Information Science Society.

Byungdae An1 · Dongwon Shin2 · Hanjun Lee3

1Program in Converging Technology Systems and Standardization, Korea University
2Business School, Korea University
3Department of Management Information Systems, Myongji University
Correspondence to: 1 Research professor, Program in Converging Technology Systems and Standardization, Korea University, 2511 Sejong-ro, Sejong, Korea.
2 Graduate student, Business School, Korea University, 145 Anam-ro, Seoul, Korea.
3 Associate professor, Department of MIS, Myongji University, 34 Geobukgol-ro, Seoul, Korea. E-mail:
Received February 4, 2022; Revised February 15, 2022; Accepted February 24, 2022.
This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License ( which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
As the era has been rapidly changed, the factors of job satisfaction have been also altered significantly. This study examines the effect of corporate character on job satisfaction. Previous studies defined and explained the character type of an organization by classifying the organizational character into MBTI (Myers-Briggs Type Indicator) types. In this study, the document similarity between the description of organizational character types and online company reviews was analyzed through Doc2Vec to measure the MBTI types of each company and scrutinize the relationship with job satisfaction. The result of this study confirmed that the character types, Extroversion (E), Intuition (N), and Feeling (F), have a significant effect on job satisfaction. In addition, it was found that character types including Intuitive (N), Feeling (F), and Perceiving (P) have a significant effect on job satisfaction in the manufacturing industry.
Keywords : Corporate character, Doc2Vec, document similarity, job satisfaction, online company reviews.